On November 27, 2007, Verizon Wireless announced plans to allow all cell phones compatible with their CDMA technology to run on their network. Users of such phones are also allowed to use any application they wish.
In 2008, Verizon Wireless sponsored Korean pop sensation Se7en further helping Se7en trademark his name in America and promote his U.S. debut single that was released in spring 2009.
In 2011, Paul Marcarelli reprised his role as the Verizon test man to promote the Verizon iPhone 4, slamming AT&T's network when he answers a phone call using the iPhone with, "Yes, I can hear you now."
Cellco Partnership, doing business as Verizon Wireless, is one of the largest mobile network operators in the United States. The network has 107.7 million subscribers as of 2011, making it the largest wireless service provider in America.
On June 2, 2007, Kelsey Smith, a teenager from Overland Park, Kansas, was abducted in a Target parking lot behind the Oak Park Mall. She was murdered later that night, and immediately after an abandoned car was found, a search began for her. Local law enforcement involved in the investigation contacted Verizon Wireless, the family's cell phone provider at the time of the murder, for records to pinpoint a search location for her. Despite efforts made by the local investigators and eventually the FBI, it took Verizon three days to hand over cell phone records to law enforcement. A Verizon technician pinpointed a cell phone tower and told investigators to search 1.1 miles (1.8 km) north of the tower. Within 45 minutes, the body of Kelsey Smith was found.
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